Imagine your target audience clicked on a paid-search ad and was directed to something entirely different. It can be annoying and frustrating for them, which can increase your bounce rate. That’s why you should avoid creating one generic landing page for all of your services and products. In addition to your ads, Google considers the…
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While increasing your number of reviews is a good start for enhancing your local SEO, Google will further boost your brand if you are engaging with your customers. Google My Business’s support section actively encourages brand managers to engage with customer reviews, stating: “Interact with customers by responding to reviews that they leave about your…
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Google’s own research shows that 67 percent of search visitors would not do further research if a listing were mostly complete and included: * Store/Location Hours * Reviews * Business profile is claimed/verified. * Photos, especially 360 degree * Google Maps direction If a Google My Business listing is not complete, 41 percent were likely…
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Modern search engines use complex algorithms to find, read, and ascertain the topicality of web pages. They can then match those pages with search queries looking for the information they contain. In other words, search engines are trying to find the most authoritative (and relevant) sources to match the query. For some local businesses, like…
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Not only is your Google My Business profile easily visible to potential customers when they search on Google, but Google My Business is also a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. Google My…
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One of the most common things heard in the SEO community for years has been the phrase, “content is king.” Every time anyone would say this, it was a pretty safe bet that you would hear someone respond with “I post X blog posts a week, but it’s not helping my rankings.” The reason for…
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It hardly seems fair, but the fact is that anyone, even your competition, can suggest edits to your Google My Business listing. Worse yet, these surreptitious changes can be made live on your listing without any notification to the business owner. And that includes changes to a business’s physical location. That’s why it is our…
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There is no question that a typical query on Google Search today is more likely to display Google products than it does organic page results. From paid listings, Local 3-packs, and Knowledge Panels, to review URLs and news and image carousels, more and more of the information users see in search results resides on Google…
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To start with, we think that it is best for our clients to claim their Google My Business page themselves, and then assign us “manager” permission so that we can optimize and curate their listing. For our clients that are not comfortable claiming their Google My Business listing themselves, we walk them through the steps…
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Google “near me” searches have doubled in the past two years, which means if your business does not appear in the Google Local-3 Pack or on Google Maps, you are giving away sales to your competition. In addition to our curated Google My Business service, we offer local business SEO support that improves your website’s…
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