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Google Shifting to Mobile-First Indexing – And It Could Affect Your Search Ranking

Google is rolling out their much anticipated mobile-first indexing initiative, which is a huge change to how Google crawls and indexes your local business website. According to Google, mobile-first indexing uses the mobile version of your websites content for indexing and ranking instead of the content on your desktop version. Depending on how you handle mobile, this change may or may not directly affect your site ranking. As long as your local business website is created in responsive design, you should not see any difference in your ranking. However, if you have a separate mobile website and your most important content does not exist there, then you might see a negative impact. Local business owners need to take notice of this change. Thinking mobile-first should not be something that is kicked down the road and moved down on priority lists, from a search perspective this should be top of mind for all organizations large and small.