In 2014, Google launched Google My Business that allows businesses to manage how their information appears in search. But more recently (and quietly), Google rolled out a new feature for Google My Business that has the potential to put the search giant back in the social networking game. Enter: Google Posts Google Posts were first introduced under the name “candidate cards” in January 2016, and they were exclusive to political candidates looking to boost their search presence. A few months later, Google rolled out Posts to a small number of businesses — mostly sports teams, museums, musicians and movies. Today, Google Posts is available for all businesses. According to Google, 82% of people turn to search engines to find local information, and a brand’s Google listing is the ideal place to showcase everything a brand has to offer. Seventy-percent of people look at multiple businesses before making a final choice, and now, with Google Posts, businesses can share timely, relevant updates right on Google Search and Google Maps to help them stand out to potential customers. While Google My Business first allowed businesses to customize the “static” information customers see, both businesses and their customers craved the ability to connect and engage with each other. And that’s where Google Posts come in.