Not only is your Google My Business profile easily visible to potential customers when they search on Google, but Google My Business is also a key Google local ranking factor.
In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings.
Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.
Claiming your Google My Business profile is your first step to local optimization — but many people mistakenly think that just claiming your Google My Business profile is enough. However, optimizing your Google My Business profile and frequently logging into your Google My Business dashboard to make sure that no unwanted updates have been made to your profile is vital to improving your rankings and ensuring the integrity of your business profile’s accuracy.
Pull FX creates and manages professionally-curated Google My Business listings for businesses and organizations of all size.