Google “near me” searches have doubled in the past two years, which means if your business does not appear in the Google Local-3 Pack or on Google Maps, you are giving away sales to your competition. In addition to our curated Google My Business service, we offer local business SEO support that improves your website’s local ranking. To do that, we systematically improve your maps listings by completing important directory profiles, claiming missing listings, encouraging reviews, and standardizing NAP data. We do this through schema markup, NAP data, and localized keyword optimization. What is Schema Markup? Google’s search algorithm works hard to understand the content of your website. We help Google by providing clues about the meaning of a page through Schema Markup, also known as structured data. This structured data is a standardized format for providing information about a page and classifying the page content. According to Google, structured data helps a web page rank better in the same way regular content helps a page rank. Keep in mind, the heart of search engine optimization is making it easy for a search engine to understand what the web page is about. If you are not sure if your website includes Schema Markup, give us a call, and we will provide you a free SEO audit of your website. And if your website does not include structured data, we will write that for you too.