While increasing your number of reviews is a good start for enhancing your local SEO, Google will further boost your brand if you are engaging with your customers.

Google My Business’s support section actively encourages brand managers to engage with customer reviews, stating: “Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.”

You can’t control what customers say about your business, but you can control how you respond. This is especially important when dealing with inevitable negative reviews. A proactive, non-defensive response to a negative review can demonstrate your commitment to making things right for your customers.

Call us today to learn how our 20 years of public relations experience can help you get the most out of your Google reviews.